“I tried to find what would define ordinary beauty,” he said. I all the forms of strange beauty.” In its marketing, Gucci embraced ugly ducklings, the jolie laide and the faces only a mother could love - decisions that influenced other brands to follow this path and to break down barriers.īut for this presentation, Michele had made an even more daring, evolved choice. “I analyzed all the strange faces, the freaks I placed on the catwalk, on the set,” Michele told us through an interpreter. And after the film ended, he settled into a chair in front of a carved mantelpiece set with blue porcelain to explain his eccentric thinking about clothes and casting.įor years, Michele has looked to the farthest extremes of human appearance for his models. He was simply showing 94 new ensembles on 94 models. He didn’t characterize this collection, which marked the brand’s 100th anniversary, as one for fall or spring. Much of what he does goes against the grain and then becomes the standard. Michele is both a contrarian and a prognosticator. The songs “Gucci Gang,” “Green Gucci Suit” and “Gucci Flip Flops” serenaded the models as they walked. The short movie, set in a make-believe nightclub, was a ready-to-wear mash-up of the brand’s history and its contemporary provocations, all set to a soundtrack that celebrated its influential position in popular culture. You may have to select a menu option or click a button.It was breakfast time on the East Coast one morning in April, and Gucci designer Alessandro Michele was speaking to journalists via Zoom after debuting his new collection in a splashy film, “Gucci Aria,” on the Italian company’s website. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
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